Free-range Devon beef, oats milled the same morning, slow-baked at 92 degrees for ninety minutes. Salmon oil for coat. Kelp for thyroid. Sweet potato for slow-release carbs and the kind of stool your vet stops worrying about.

Every ingredient in beef carries a batch serial that ties back to one of these named farms. Scan the QR on your bag to see the audit and the bake curve from the morning it went in the oven.