Method, sourcing, founder notes, switching guides. Long-form when we can swing it, short-form when the dog has other plans.
Most kibble extrudes in under a minute at 160°C+. Ours takes ninety minutes at 92°C. Here is what changes when you trade speed for temperature.
READ →// SOURCING · 8 MIN READThe audit calendar, the third-party we hired, and what we do when a supplier slips the spec. A long-ish piece about not cutting corners.
READ →// FOUNDER STORY · 4 MIN READHow a forty-two-kilo Rottweiler who is afraid of the dishwasher ended up signing off every batch of dog food we make.
READ →// INGREDIENT LIST · 5 MIN READBHA, BHT, ethoxyquin, propylene glycol, glycerin, meat-meal, wheat, corn, soy. Why each one is missing on purpose.
READ →// SWITCHING GUIDE · 7 MIN READA two-week plan. Why you should not cold-swap. The day-by-day ratio that protects the stomach and the carpet.
READ →// RECEIPTS · 3 MIN READRecyclable mailer, no plastic insert, named UK farms, and a Q1 2026 CO₂e figure we are willing to put a number to.
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